For Global Competitiveness
Duration: 2 days

“Customer is the King.” Global competitiveness today means that the customer is supreme. Business organizations all over the world are striving hard to evolve strategies to survive in the new competition ushered in by globalization. Supply Chain Management is one such effective methodology and presents an integrated approach to resolve issues in sourcing, customer service, demand flow and distribution. The results are in the form of reduced operational costs, improved flow of supplies, reduction in delays of distribution and increased customer satisfaction.



  • Provide an essential global business update on the emerging market environment and project future trends
  • Identify strategic directions for marketing and supply management within the context of global change
  • Highlight how supply chain management can make significant contribution to business results
  • Demonstrate how leading companies win through customer-supplier alliances
  • Illustrate the key role of supply chain re-engineering the organization
  • Depict the relationship between supply chain management and customer satisfaction



Managers and executives of :-
Production, Purchasing, Inventory Control, Customer Service, Distribution 



   – DAY 1

  • Supply Chain Management (SCM)
    • A conceptual framework
    • SCM for Global competitiveness
    • Problems and Challenges
    • Strategic issues is supply chain – a case study of Business Transformation
    • Corporate Profitability and Supply Chain
      • Corporate Profitability Through Competitive Advantage
    • Evaluation of SCM strategies
    • Assessing manufacturing excellence : a practice-performance-gap model
    • Managing customer focus and distribution channel
      • Customer focus in SCM
      • SCM for customer satisfaction
      • Demand variability through Supply Chain : causes and possible approaches
      • Demand management in the Supply Chain


  – DAY 2

  • Integrated business logistic – a tool for effective SCM\
    • Integrated Logistics Management
    • Relevance of flexibility in logistics management
  • Long-term supplier relationship and cost reduction pressures – finding the right Balance
    • SCM – real vendor cost management
    • Vendor relations in managing faster Supply Chain
    • Mutual prosperity through vendor management
    • Strengthening Supply Chains through measurement of vendors’ satisfaction – the why’s and how’s
    • Customer-supplier relationship
    • Manufacturer-vendor coordination – the broadcast system
  • Supplier Quality Integration through Root Cause Analysis
  • IT – Enabled Supply Chain
    • IT integrated SCM as a growth strategy
    • Managing IT Empowered Supply Chain : Issues and Challenges
    • Effective IT – Enabled SCM
  • SCM : The ERP Way
  • Future requirements in Supply Chain Management
  • Application of knowledge management for Effective SCM in a dynamic business environment
  • Enhancing customer relationships through effective Supply Chain – Putting the act together


Program Code: 2-1000-01